CEO Talks - Outsource 2APAC
Issue: Aug-Sept 2007
TouchStar is a global developer of calling technology for Contact Centers. TouchStar has a wide range of products including Predictive Dialing, VOIP PBX, eTelescript, Voice Messaging, Hosted, Connect and many ancillary products, which allow call centers anywhere in the world to fulfill work requirements. Over 2,000 Contact Centers worldwide use TouchStar’s foundation as their core product. In addition, thousands more use TouchStar products which are developed by its subsidiary companies.
Building TouchStar’s value proposition was simply a commitment to our core value, which is the gift of trust when choosing our products and services.
“A client gives us a gift of trust. We honor that gift by serving them with integrity, passion, relentless effort, and sound processes.”
We have always believed that the missing link in combining people, business models, and technology has been the interest in satisfying customer communication. There are also great valid concerns of dependability in today’s business organizations, and TouchStar has proven that we can satisfy our customers communication needs and provide great dependability.
TouchStar’s products sit at the foundation of every business that has decided to purchase our technology. Once implemented, a client’s business model is connected with this solution. If we fail, they may fail. If we don’t listen, then they are speaking into the wind. If we don’t react, they are powerless. So, we take this responsibility very seriously. Clients worldwide know this, and thus, they choose us. Unknown to the public is the constant and increasing investment in our support infrastructure. Our desire and ability to listen, probe, react to what we hear and to ultimately care; is unprecedented in business today. It is our sole purpose.
We are in the business of connecting the world through our advancements in technology. We believe that the essence of outsourcing is combining educated and affordable workforces anywhere in the world. TouchStar is becoming the bridge that facilitates this cutting edge worldwide movement. Consider this, most companies are set up for financial gain. They build their financial model to show that if a certain amount of product is sold at a certain price and through a dependable process, then a certain amount of money can be made. Of course, this is business. It drives the world. At the same time, most business’ are so concerned with the tactics, sort of like chessmen on a board, that they can forget that real people, real economies, real needs and hope exist parallel with that. The nature of this suggests that many global companies make lots of money on the backs of some very desperate economies. This is a key piece to why outsourcing has come to the forefront. Companies decrease cost, while keeping the value high. Most of the benefit, the profit, goes back to the “mother ship” the company using that local workforce. This is the bitter and the sweet. Rarely is there greater investment in that local economy than is necessary. TouchStar has a variation of this theme.
We sell our products everywhere in the world, and our offices are located strategically, throughout the world, to ensure fast onsite response to critical client needs. Those offices also serve as our listening stations, to hear locally what the cultural modus operandi is. We can listen for local idiosyncrasies and make decisions quickly.
Time after time, in addition to hiring local people and contributing to the local tax base, we provide additional investment for local schools and Universities in order to educate their people in the use of TouchStar technology. We have literally offered millions of dollars in Call Center products as contributions to help the local populous educate themselves in order to be able to participate. We see that as contact centers grow in troubled economies, so grows a middle class economy. The local economies reach out to the world, and with TouchStar, they can now touch anyone, anywhere. We provide the technology, they provide the work force. Middle class incomes become common. Less poverty becomes evident. In time, once the world is connected through commerce, it will be impossible to not co-exist, flourish and offer more opportunity. We intend on continuing to invest in that opportunity wherever we go; and we GO everywhere!
TouchStar intends to continue the expansion of product offerings throughout Asia Pacific. The use of work force, such as developers and technical staff, will continue to grow with office expansions into various countries in the region. TouchStar intends to be the leading company in quality communication products over the next five years.
Contact: Marketing Manager
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